Journal 9 Digipak and magazine audience survey update

These are a few pages of the digipak and magazine audience survey, that I gave to people within my target audience and my actual audience too. I have done this survey mainly so that I can get a general idea of which photo's my audience liked and what appeals to them. Also to influence my final digipak and magazine advert idea. NOTE: To link to my music video, I am going to include the picture of the deer sat by the old house in one of the panels for my digipak alongside which other photo's I choose from my target audiences opinions. However, depending on how many panels are appropriate I will have to decide if I can use the deer picture or not.

Results

Front cover :

After asking 15 people from my target and actual audience, the majority (9/15) found that the first option was the best image for the front cover. Some comments made were that this image looked professional or showed off the scenery behind more, and that it looked as if she was holding a light, which I agree with and makes it look more ethereal in style. Plus, with the lights I used as decorations it defiantly makes them stand out as well as making Georgina stand out being surrounded by them. Also, taking into account post production, when it comes to editing I can place the text below without having to obstruct my performers image and make a few enhancements to the scenery, possibly adding more glow effects. It was a close call between the third option too, as the other six people voted for it. Those who did, said it looked professional again and highlighted her face with a close up shot. However, one thing I did notice was that in editing later on, there wouldn't be much room to place the text in the middle or the top that would obstruct her face. As I have noticed in existing products, such as Ellie Goulding's digipak and ones I have seen on most digipaks, the main text saying the artist's name and album name is either positioned at the top or bottom. This is so the picture in the middle is more dynamic and visually dominant as the key image.

Back cover:

From the 15 people asked the majority (11/15) chose the third option as the best image for the back cover. I deliberately left room at the side for post production when placing the track list at the side of the image. I agree with most that this image is best as some commented saying the leaves look good as a backdrop and she looks like she is contemplating or lost in thought which helps link to my song within my music video: 'Ready to Question'. It also shows her in a casual position, with emotion making her stand out despite it being just for the back cover. 

Extra image:
For the extra image, most decided that the first option was best (8/15). My audience commented that it looked simple but effective in the way she holds the flower as if she is thinking about a love (again helping it to link to themes within my song in her contemplating her relationship), plus continuing to link to the theme of nature. Linking to my analysis of the Marina and the diamonds in order for an artist to be seen and make an impression, having multiple panels of the artist can make them known, so having a good amount of pictures of her is key. Overall, I agree with what my target and actual audience have chosen so far as I personally like the images to use for my digipak. NOTE: This extra image may be within a CD booklet if I decide to make one, as I said to link to the music video, I am going to place the picture with the deer sat by the old house as an extra image too. 

CD insert cover:For in the CD insert cover (where the CD would be placed), my audience (12/15) chose the first option again as the best image to use. Although most don't focus on this image as much as one of the extra images, front cover and back cover, it is still important to include it within the digipak. Some commented saying, that she looked as if she was looking in the distance, it had a dynamic pose almost wistful and looked visually appealing. I would have to agree with this, as I like her expression which again makes as if she is thinking/questioning.

Magazine advert:

Finally, for the magazine advert that will advertise the digipak, (13/15) chose the first option as the best image to advertise the digipak. I personally really like this image as so does my audience which helps me understand their likes as well as helping my products relate to my audience visually and persuade my audience to buy  the digipak and watch my music video.

Many commented on saying that her facial expression looking happy would attract people into buying it as it almost looks as if she is smiling a the audience.  I strongly agree with this and helps show to myself what the audience know to help persuade them into buying products they like. Plus, the room at the side of the image has plenty for me to place an image of the digipak's front cover, the name of the artist and album, with the extra details about the date it's released, institutional information and so forth.