Friday, 28 November 2014

Tally chart results on Magazine advert

During this week I was busy asking 25 people which magazine advert they liked best and created a tally chart containing the two images of the magazine covers by the end of this week. I managed to print off the magazine adverts (NOTE: The second magazine advert I did on the Wednesday and started from there) and showed them to my audience simply asking which one they preferred. I would then mark on either side one point so I can now see which one would be more appealing to my target audience and make my products more marketable.

Results:
It is clear that from my results that my audience prefer the first magazine option compared to the second option. I personally like the first option too, and many agreed with me that the key image was a lot better as it was different from the front cover of the digipak image alike in the second magazine advert. Most agreed it looked more direct as if she was smiling at the audience and that they liked the positioning of the text 'Ready to Question', as it didn't obstruct the key image that is the main focus.
















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