In order to help gain ideas for what my performer can wear within the music video and the ancillary tasks, I have created a mood board of pictures to see the Indie style clothing that not only the artists wear but also the audience too. The iconic style of their favourite Indie artists within the target audience appeal, shows the connection between the genre and it's fans to have a similar taste in fashion.
This is from the website Steal her Style which allows fans for different artist's to get the clothing style and actually buy the clothes that the artist wears. This highlights how the audience are influenced by the style of the artist and can have a connection with their favourite singer or band. This is Indie artist Lana Del Rey that I have studied previously and shows the kind of clothes she wears and what the audience can buy. From the images on my mood board and the clothing from Lana Del Rey, I have noticed similar looks to fit in with the genre. The clothing mainly contains boots, with retro style tops, jumpers and denim jackets or jeans. Colour wise they are mainly earthly colours such as brown, blue, black, red, white and green. Colour will be important for myself, especially in the ancillary tasks to make the artist sell their product they need to have an interesting image. The look is very casual which helps promote the Indie genre's songs as natural or original, and for audience appeal, what teenagers and young adults casually wear too. This is helpful for me as it gives me ideas of what professional artist's of the genre wear and what similar style I could use to place in my video and ancillary tasks.
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