Extra research - Music Factsheet - Music Video

This is another helpful factsheet that I have researched, in finding extra information on music videos. I have mainly looked at what the purpose of a music video is and how music as a whole is impacted by it's audience and the modern digital age.

Media Studies
www.curriculum-press.co.uk

Music video

This section describes the purpose of music videos and how the video sells the music through a visual aspect. They can be sometimes used as a feature on a film  or soundtrack for a different brand or product selling. Hence, showing how synergy is used in the music industry, in advertising and marketing artists in association with other companies.  This again heightens and promotes the artists music with other campaigns not just music campaigns.

It also explains how the digital age has affected music not just for the artist but the audience too. With developments in media technologies, technological convergence can happen and make music videos more accessible to a mass and niche audience. For my music video, I understand that through blogging and creating my video it can be available through different mediums and technologies. 

Although new technologies can be advantageous for the artist, company and audience it can have disadvantages as I have found out. Due to the rising use of the internet, people are less inclined to buy physical copies of the music such as a CD. This shows the developments of technology has impacted industries because of the ease of access and availability, especially for selling music. Website's such as Youtube have dominated the internet for watching the latest videos and has again allowed the audience to listen to music freely, without charge.