Existing Magazine advert analysis

This is a magazine advert for Florence and the Machine who is an Indie/Indie Pop artist that is widely known for her music and originality of songs. It is important to look at other existing products to gain ideas for my own and see how other professional magazine adverts are presented for the digipak.

The title at the top is  positioned in a way to make it clear who it is and doesn’t draw attention from the key image in the middle of the magazine advert. For my own magazine advert, I can use the same positioning for the main title so it is more of a visual advert. 

The key image within the advert shows many conventions of the style and look of the artist as well as the Indie genre. It is important for me to show these connotations of the genre and my song, in order for the audience to recognise it as a newly released Indie album, whilst selling the artist too.From this advert, I will need to consider taking a photograph  of my performer as the dominant image, with a background that is suitable and appropriate to my song and its themes.

From my research, I have noticed that most artists within the Indie genre are young (as most are in other genres) and some are easily recognisable to the  audience, but some are not, and need a specific audience or fan base to be recognised. This allows the audience to relate to the artist and be influenced by their songs, style and personality. The advertisement and the digipak both need to show who the artist is and give a good first impression, which is what I need to consider for my own audience in the layout of my two ancillary products. 

At the bottom of the advert, it contains the additional information which is positioned in an ideal way for the audience to know the date, CD details and reviews. These are common factors of a digipak advert, which is what I need to include on my own. The details are less significant visually, which is why I need my key image to look presentable to my audience. Information like this can be useful for the audience and makes the audience known by the institution and artist.