Extra Existing Digipak analysis

This is another digipak of Marina and the Diamonds, who is another Indie artist. Analysing this digipak, allows me to look at a different layout and look of the artist and her style. It gives ideas on creating my own distinctive look for the products I will produce and how to present them in my own way.

With each panel Marina is shown in different positions but ideally with the same make up and hair style. I like the different ways the key image is presented and makes the artist look unique and feminine to the audience that observe the digipak. Also throughout the panels I find the pop art editing on the digipak is stylish and is quite attractive to grab the audiences attention.

The front panel directly shows an artistic pop style, with the main foreground image of the singer. This is key in most digipaks I have observed and something I want to do for my digipak, having my performer as the main focus. The background is there to highlight the singer's image, hence in choosing the right colour scheme I could heighten my own performers look too. The text font is very feminine and compliments the rest of it’s style. I will also need to choose a font style carefully to fit in with the look I wish to create. 

The back panel highlights Marina again, but this time the text seems more important than the image itself. This is a common factor I have noticed within the other digipak I have observed, as the back panel's purpose is to mainly emphasise the song's listed. Of course again the text font is similar which is something I will need to do for it to be continuous. Also with the products information is usually on the back panel too. Again, the audience can see a preview/first impression of what kind of songs and look the artist has, and whether they might be interested to buy it.

The CD panel is simple and contains the name of the artist on the disc itself. This panel is just to mainly hold place the actual disc, so it doesn’t contain any graphics or images. I will have to try and perhaps find a plain CD that I could use to put inside my digipak, but this depends on my resources. 

The extra image is of the artist again but this time in a different position This is common of the other digipak I have observed too and would be something I want to duplicate. I like the expression and position of the artist, who is almost teasing the camera, making the digipak more appealing to the audience.