This is another magazine advert for Indie/Pop artist Adele. I chose this one to analyse because it was very different from the Florence and the Machine advert, and I wanted to look at a one with a more simplistic and neutral look. Also the two artists have a similar target audience to mine, which is why I need to observe other artists and their own individual look.This will also help me with my own designs for the digipak and the magazine advert too.
The colour scheme is very simple with a grey, balck and white tone to it. The black background makes the the artist herself stand out with the right lighting to silhouette her image. The way the lighting and the position is, makes her seem relaxed and sophisticated in her look. The audience see her this way and almost shows her personality and kind of music she is involved in. I would like to try to think about my own style, and how the dominant image can already give the impression of what type of artist I am portraying.
The text is modern and easily stands out with a white and mint green colour scheme, which highlights the digipak at the bottom corner. It mainly shows the name of the artiost, album and extra information.
Although the text is quite big in the middle, it doesn’t take focus away from the key image. This shows that most adverts are more of a visual medium, making it clear that for my own to grab audience attention, I need a dominant, appealing image.
For this magazine advert, unlike the Florence and the Machine advert it actually shows the digipak (mainly its front cover). This is something I would like to do to make it clear that this is an advert for the digipak not just to advertise or promote the artist. The advert and the digiapk appear to have a similar look and colour scheme too, which helps link them together. This is important as if they were to contrast it might seem to the audience that their advertising two different products.
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