With this song, it has great visuals and has an upbeat tone making the video look fun with dancing visuals, colourful costumes and a woodland setting.The video cuts between showing Ellie Goulding singing and other events, actions or scenery that is included keeps the music video enjoyable to watch as well as listen to. Having a balance of visuals and performance of the artist is key to not only promoting the artist and their music, but to also make the video interesting and engaging for the audience to watch it. According to my research, the song contained a narrative about an online romance hence the lyric 'you've found me, at a screen you sit at permanently'. Within the video, Ellie stands out from the rest of the cast wearing casual clothing compared to the dancers in military suits. This again only heightens her visually and allows us to focus on the singer more than the dancers in the background. Learning from this video, I will have to apply some sort of balance in showing my performer and other visuals or actions in my own music video. Also, giving me ideas on the themes I could use too and how they are influenced by the song's lyrics and video.
Lana Del Rey: Summertime Saddness
Lana Del Rey is a very well known retro style singer in both her videos and vocals. Much of her music sounds from the 1950's era and she uses many effects and styles in her videos to compliment her. This emphasises the kind of style I need to think about and what I would like for my music video to have, depending on the song I have chosen. The video is quite abstract and different compared to some music videos, especially with the narrative featuring two lovers who commit suicide. The special effects used enhance the video's appearance by tinting the screen with an old film colourful look, hence complimenting the artist and her style. This is something I would like to use in editing too, so my video can look as professional as possible and help create the look of my performer. The settings are common of the genre (and other genres alike such as house music) with a natural, urban feel making the video's mise en scene seem more down-to-earth. From listening to the song, it may seem a little difficult (if I choose this song) to lip sync, but it has given me ideas on thinking about a specific look for my own video when planning.
Gabrielle Aplin: Home
Gabrielle Aplin's 'Home' contains alternative themes to some popular songs such as love, relationships ect. The themes in this video are of home, knowing who you are and going through life's journey which I find more interesting to do, and I can relate to my target audience as young adults. I like the songs calm and casual mood throughout and the lyrics are nice to listen to. Again this is a common mise en scene feature that the genre gives, in their appearance and feel within a song. The video itself emphasises the narrative/themes more since showing more visuals and scenery, rather than the performance of the artist. However, the visual aspect of a music video is just as important as listening to the song and the artist singing it, which is something I would like to keep in mind for my planning stage. One thing I have noticed is that in most videos I have researched, is the clothing is quite casual and reflective of a conventional Indie artists look. But I will consider the style that I want my performer to look like, during my planning process, including the overall look. Personally, I like this song and that it seems easier than the previous two to lip sync with the tone of voice the artist has.
Common conventions:
-Urban or nature setting or both
-Song's based on events/themes young adults go through
-Casual and stylish clothing
-Artist mainly performing as either a character or as themselves
-Shows off visuals or other events apart from focusing on the artist singing
-The song's don't sound harsh or loud compared to Indie Rock or the latest Pop music
-Camera work: establishing shots/long shots of scenery and artist, close up shots, mid shots, tracking movement, panning at times.
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